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Clipboards, calls and focus groupies

The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...

Catalogue: Congress 2016: #WOW
Authors: Luke Sehmer, Melanie Courtright
June 15, 2016
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Citation

Sehmer and Courtright (2016a, June 15). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies-8700